As a global cross-industry initiative, TAG TrustNet automates the deterministic reconciliation of impression LLD across the supply chain, generating a near real time unified record for every single ad placement.
Take control of your supply chain in a 3-step process.
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Commissioned by the ANA (Association of National Advertisers), TAG TrustNet was selected by the ANA to be part of the team to conduct this transparency study into programmatic advertising.
The complete report takes a comprehensive look at the opportunities advertisers have to increase their ad spend productivity.
To read more about the report and download the full copy, click below.
A transparent supply chain makes industry participants accountable to each other and creates the trust required for the continued industry growth. We believe that long term this is an opportunity to fundamentally revolutionize the digital advertising transactional process.”
Mike Zaneis, President & CEO, TAG
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