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TAG TrustNet enables programmatic marketplace participants to share, harmonize, map and automate the reconciliation of impression log-file data to come up with Shared Truth: a single record of every ad impression across the digital advertising supply chain recorded in an immutable distributed ledger.

 

TAG TrustNet Supply Chain Monitor

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Reconciled impression data can be exported or visualized using the Supply Chain Monitor providing a holistic view of your supply chain to get an instant assessment of the health of your supply chain that can be acted on in near real-time.

What Are My Benefits?

TAG TrustNet provides benefits to all its members across the industry

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Industry

Develop a solid foundation to allow for the further growth of a socially responsible industry operating in compliance with industry standards and regulations

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Members

Reduce operating costs by sharing data to automate the reconciliation of impression data across the supply chain and come up with Shared Truth

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Advertisers & Agencies

Optimize ad-spend productivity by improving cost efficiency and advertising effectiveness with always-on access to reconciled impression data

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Intermediaries & Publishers

Differentiate by allowing advertisers and agencies to validate the proper delivery and quality of impressions to get a larger share of ad-spend