What is Certified for Transparency?The TAG Certified for Transparency (CFT) program sets the industry standard and best practices for businesses to achieve high levels of transparency and accountability in their operations.
Through harmonizing campaign log-file data across the entire supply chain and establishing an always-on ‘shared-truth’, the certificate provides choice and control for buyers and increases the value of inventory for sellers.
Marketers and advertisers also have a tangible way to better select and manage their partners.
For more information about the program, please visit the program site.
As part of the program’s requirements, CFT participants must employ a TAG-recognised transparency utility. TAG TrustNet qualifies for this stipulation.
For more information, please visit the program guidelines.
The program is maintained by the Transparency Working Group whose participants comprises of the entire global TAG Community.
The working group not only reviews and updates industry best practices but they give advertisers a pathway to achieve transparency in real-time.
